Biography | Jeff Smedsrud

Jeff Smedsrud is the founder and CEO of HealthValues. Jeff is recognized as a leading expert advisor on how consumers can become empowered when shopping for health care plans. He has built and grown health insurance marketing and business companies for over 25 years, and served as a health care reform advocate for much of his career. He has provided expert testimony on health care issues before national and state committees and is frequently quoted by the national media as an expert on individual health plans. He was also the founder of the National Association of State Comprehensive Health Plans (NASCHIP), and helped create and sponsor state-based programs in 35 states to assist those denied health insurance for medical reasons. 

Of the many businesses he has built over the years, four were acquired by a publicly-traded companies. His current businesses are ranked on the Inc. 500 and Deloitte Technology 500 for revenue growth. He has been frequently quoted by CNBC, Wall Street Journal, Bloomberg, ABC News and the AP. 

Previously, Jeff was Chief Marketing & Strategy Officer and Senior Vice President of The IHC Group (NYSE:IHC), a publicly traded insurance holding company. He joined IHC in March 2006 following the acquisition of his prior companies by IHC. He was also President of IHC’s fully insured division, which he helped grow from $0 to nearly $300 million in revenue in seven years. He also served as President of American Independence Corporation (NASDAQ:AMIC). 

Jeff serves on many non-profit healthcare boards, including the Coalition of Affordable Health Coverage. A member of Seven Continents Club, Jeff is an active runner and one of only 200 individuals to run a marathon on all seven continents. Jeff is also a cancer survivor, charity activist and motivational speaker, residing in Minneapolis.

He believes that Americans can improve health care, and bring down costs, by enabling technology with a human touch, and that consumers can play an active role in improving their healthcare choices.