These are unprecedented times, and just as the economy is uncertain, the “economy” of many churches and nonprofits are also uncertain as giving falls off, but financial obligations stay constant. It’s easy (and partly correct) to blame the pandemic, but the foundation and culture of a church’s online giving system before COVID-19 is what is directly impacting their experience now.
Only 60% of church attenders are willing to give digitally, and only 49% of church giving is done with a credit or debit card. Because of this, it is crucial to not only implement online giving in your church but also to do it well. Churches need to provide clear instructions to their communities when they begin to implement it. People tend to like habits, so if your members are used to giving with checks and cash, you want to make sure they know exactly how to give electronically as well.
There are three keys for churches seeking to implement or improve online giving in the age of COVID-19.