March 25, 2020
A strong media pitch sets the stage for a brand to stand out from its competitors. Companies that develop persuasive media pitches sometimes have to rely on external sources to present their case. Elements such as infographics and research done for the company can help craft a credible story for the media.
How the PR professional uses this information in their presentation will affect whether the media accepts their narrative or not, just like with all of the company’s internal information sources. To help, 12 members of Forbes Communications Council discuss how PR professionals can use these internal company resources to craft a perfect media pitch.