This year is one of uncertainty, confusion, and for many, a feeling of hopelessness, but movies could change some of that. Movies are a chance for families to come together and enjoy entertainment together. As Movieguide® shows in their annual report, box office revenue is controlled by moviegoers who want stories full of moral values extolling family, joy, and love—they want stories that inspire.
Unfortunately, one of the few movies to hit cinemas as they reopen was TENET, which contains very few redemptive values.
Nolan’s action-packed blockbuster fell flat in a struggling market. While any movie release would see lower numbers due to the pandemic, Movieguide® believes there is another factor at play in the box office woes.
Read more at TENET Won’t Save the Box Office, But This Will …