The family behind the Museum of the Bible, scheduled to open in Southwest D.C. in November, has selected a Carmel, Indiana-based agency to market the 430,000-square-foot facility to the public.
JDA Worldwide will serve as the museum’s advertising agency of record, it announced Monday. Its clients include Farm Rich, SeaPak, Bleacher Report, the Ark Encounter (dubbed a “life-size Noah’s Ark,” in Kentucky) and the conservative Focus on the Family and Hillsdale College.
“We are honored to have been selected as the agency of record for something of this level of importance, not just here in the U.S., but around the globe,” Brad Benbow, chairman and CEO of JDA Worldwide, said in a release.
The $500 million museum at 409 Third St. SW, carved out of the former home of the Washington Design Center, is a venture led by the founders of Hobby Lobby. The facility will feature a 472-seat theater, biblical garden and full-service restaurant from the owners of Equinox, glass-enclosed, two-story promenade…
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