None other than The New York Times has taken notice of a media force to be reckoned with.
“Talk radio is turning millions of Americans into conservatives. The medium is at the heart of Trumpism,” writes Paul Matzko, author of “The Radio Right: How a Band of Broadcasters Took on the Federal Government and Built the Modern Conservative Movement.”
He cites syndicated host Rush Limbaugh, of course.
But let’s address the gargantuan radio audience itself. According to Talkers.com — an industry source — Mr. Limbaugh has the largest audience of all, with 15.5 million listeners. Sean Hannity is in second place, followed by Dave Ramsey, Mark Levin and Glenn Beck. Collectively, these gents draw in 66 million listeners. And that’s just the top five.
“Talk radio may face an aging audience, a decline in ad revenue and competition from new mass media forms like podcasts, but there are still millions of Americans whose politics are shaped by what they listen to on talk radio all day, every day,” says Mr. Matzko.