Artza, which delivers a quarterly subscription box that features products and recipes from artisans throughout Israel, is finding new ways for their subscribers to connect with Israeli food and culture
JERUSALEM — For a live, online special event this Sunday, May 2 at 12PM EST, Artza is pleased to welcome award-winning Chef Moshe Basson as he cooks up a delicious twist on the classic Israeli dish known as shakshuka. Artza features an assortment of artisanal goods, spices, and recipes in their quarterly subscription box, and this is a new way for their subscribers and anyone interested to be able to learn more about the culture and cuisine of Israel.
Chef Basson is well known for his traditional cooking that features ancient biblical ingredients, which includes the use of many wild plants and herbs which he often gathers himself on foraging expeditions in the Jerusalem hills. Basson was an early advocate for the “slow food” movement in Israel. He is the owner and head chef of The Eucalyptus restaurant in Jerusalem. He immigrated to Israel with his family when he was just nine months old.
Basson has given cooking lessons in a number of Israeli embassies worldwide. In 1998, he was even invited to present a cooking demonstration and prepare dinner for guests at the Kennedy Center in Washington, D.C. for the 50th anniversary of Israel’s Independence Day. He is also a two-time winner of the international CousCous Fest in Italy.
“Chef Basson is exactly the type of person we were looking for to kick off the first of many cooking demonstrations and cultural teaching moments we hope to provide for those who love the Holy Land,” said Itai Schimmel, the founder of Artza. “I know he will keep his audience entertained, that they will want to make his green shakshuka a regular part of their diet, and that they will learn a lot of Israeli and Biblical history along the way.”
Ahead of the live event, Artza has included a shopping list as well so that folks can cook alongside Chef Basson in real-time. Those interested in getting the full recipe, ingredients list, and Zoom link for this Sunday can register here.
