MUSEUM OF THE BIBLE EXPANDS INTO SPANISH LANGUAGE, REACHES OUT TO MILLIONS OF SPANISH SPEAKERS ACROSS THE WORLD
The museum’s first foray into Spanish language arrives on social media; digital content now available to more than 240 million Spanish speakers.
WASHINGTON, D.C. — Building upon the strong results and warm welcome from the Spanish-speaking market, Museum of the Bible recently launched into this segment with a Spanish language Facebook page, making the museum’s robust digital content instantly available to more than 240 million Spanish-speakers around the world. Through daily updates, the Facebook page is a treasure-trove of biblical content which includes: curated pictures of museum artifacts and exhibits; informational posts on the impact and influence of the Bible in culture and history; provocative quotes from authors, politicians, and thought leaders on the value of the Bible; as well as interactive trivia on Bible history.
“In all of our visits with Hispanics around the world we have seen their communities have a deep, genuine interest in the history and impact of the Bible,” said Museum of the Bible President Cary Summers. “We want to invite all people, from every language and nation, to engage with the Bible. This is why we are excited to make the history, narratives and impact of the Bible available to Spanish-speakers in their heart language, starting with social media.”
In the past, Museum of the Bible experienced strong interest from the Spanish-speaking community in content that highlights the history and legacy of the Bible. During the 2016 Rio Olympic Games, the museum, in cooperation with the YouVersion Bible App, released a 15-day reading plan on how the Bible has historically impacted the Olympics. The reading plan was subscribed to twice as many times in Spanish as it was in any other language, including English.
Museum of the Bible has also traveled to Latin America to present special exhibits for the Hispanic community, including Cuba twice – Havana in 2014 and Santiago de Cuba in February of this year – with a rare biblical artifacts exhibit. Both visits received an overwhelming response and represented a coordinated effort between the Catholic and Protestant church in Cuba and paired the museum’s own presentation alongside biblical art from prominent Cuban writers, poets and painters. Attendees for both exhibits waited for hours in line to see the artifacts and exhibits for themselves.
In July of 2015, the Museum of the Bible exhibits visited Argentina – its first in South America. Offered free to the public, the exhibit included a first edition of “la Biblia del Rey Jacobo,” the Spanish translation of the King James Version.
“We hope that hosting a Spanish language Facebook page for the museum will continue to deepen and enrich the connection Spanish-speakers all over the world have with this amazing book,” says Steven Bickley, vice president of marketing for Museum of the Bible. “We envision this as the first step of many in making Museum of the Bible a truly global institution in both its reach and appeal.”
One of the most innovative tools Museum of the Bible will have at its disposal when it opens in November of 2017, is the “Digital Docent,” a tablet-based personalized tour guide that extends and enriches the guest experience by using interactive media throughout their visit. In addition to English, the Digital Docent will also be available in Spanish, opening the museum’s full experience to millions of additional visitors in their primary language.
The new Spanish Facebook page is the museum’s first digitally accessible Spanish content and is available at www.facebook.com/museodelaBiblia.
Museum of the Bible – The Museum of the Bible is an innovative, global, educational institution whose purpose is to invite all people to engage with the Bible. In 2017, Museum of the Bible will open its 430,000-square-foot nonprofit museum in Washington, D.C., located just two blocks from the National Mall and three blocks from the Capitol. A digital fly-through of the Museum is viewable here.
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