DALLAS, Oct. 4, 2016 /PRNewswire/ — My Faith Votes, a non-partisan movement working for the engagement of Christian voters in the 2016 Election, has launched a national TV and radio campaign. The series of 23 public service announcements (PSAs) for television are running between 40 to 60 times daily, on an estimated 110 million U.S. households. In addition, a series of 12 radio PSAs are also being played by 205 stations in 29 states. My Faith Votes is calling Christians across America to: PRAY, THINK, VOTE.
“This is by far our most ambitious attempt to date at reaching America’s 90 million Evangelicals with the message that their vote in this year’s election truly matters,” said Sealy Yates, founder and president of My Faith Votes. “Our televised PSAs are in 95 percent of America’s TV households, an unprecedented achievement for a non-partisan, religious movement like My Faith Votes.”
The TV and radio PSAs come as the latest addition in a series of initiatives My Faith Votes has recently implemented to encourage Evangelicals to participate in the 2016 Election. In the last presidential election more than 25 million registered, Christians did not vote, and the last four elections were decided by an average of only 6 million votes.
“My Faith Votes continues to chart a new path, engaging Evangelicals at a grassroots level, and reminding them that they have a moral obligation to vote,” said Johnnie Moore, national spokesperson for My Faith Votes. “But, that’s not enough. We’re also focused on providing them with information, tools, and services to make voting more convenient.”
My Faith Votes has also established a partnership with TurboVote, a non-profit that provides an integrative application which makes voting easier by sending reminders and other helpful information for Election Day. It also facilitates online voting and absentee ballot registration. My Faith Votes has also joined forces with The TurboVote Challenge which aims to reach 80 percent voter turnout by the 2020 Election. Other partners of The TurboVote Challenge include Starbucks, AirBnB, and Spotify.
Last month, on the 15th anniversary of 9/11, My Faith Votes provided a free, live webcast from Nashville, TN of the event “Give Thanks” in order to honor first responders. Guest speakers at the event included author and radio host Eric Metaxas, Gov. Mike Huckabee, and artists Michael W. Smith and Charlie Daniels. The “Give Thanks” webcast reached over 590,000 people. This month, My Faith Votes and honorary national chairman, Dr. Ben Carson, will partner again on the nationwide theatrical release of “Kirk Cameron’s REVIVE US: An Evening of Hope, Vision and Courage.”
As Election Day nears, the organization continues to host a weekly, interactive webcast entitled My Faith Matters LIVE. It’s website MyFaithVotes.org delivers a comprehensive set of voting resources for individuals, churches, and colleges. On social media, My Faith Votes has now reached 258,000 likes on Facebook, and has also embarked upon a nationwide college initiative working to engage record numbers of Christian college students.