COLORADO SPRINGS, Colo. — Promise Keepers, the Christian men’s ministry which filled stadiums across America and convened over a million men to the Mall in the District of Columbia in the 1990s, announced Tuesday the launch of a new era, and a new national event at AT&T Stadium in Dallas July 31 and August 1, 2020. The event is projected to draw 80,000 men from across the country and around the world, with another projected 5 million participating via simulcast.
Ken Harrison, CEO and Chairman of Promise Keepers, revealed what was new and different about the new era of Promise Keepers:
“It’s the difference between analog and digital. Today, our goal is to get men digitally integrated — something that simply wasn’t possible before. Assembling men in the 1990s by the tens and hundreds of thousands had never been done before — but what about after? What about when men leave the stadium and go home? Many things were tried, but it just wasn’t possible to effectively network, encourage and strengthen men at home.”
“Today, we can not only do stadium events, digital integration allows us to provide the full spectrum of men’s ministry: a catalytic event that sparks fellowship, discipleship, and the formation and nurturing of change making teams of men in communities everywhere, working together to impact the core of our culture.”
Ken Harrison went on to discuss the critical need for clarity about what it means to be a good man in a culture increasingly toxic to masculinity:
“Psychologists claim masculinity is toxic. Governments and public schools mandate and proselytize that everyone must select our own gender identity, which can correlate with assigned sex at birth or can differ from it. That there are no right answers when it comes to being a man or a woman. Pop culture icons are lionized for their decision to raise their children gender neutral so they can decide what gender they want to be. And of course, there’s the infamous Gillette commercial, which hit bottom and kept digging. The result, men are fearful, passive and distracted, focusing on sports, Fortnite and porn instead of rising up and leading their families. In this swirling time of confusion, Promise Keepers is raising high the standard of biblical masculinity without apology and rallying men everywhere to join them.”
One of the most timely aspects of the new era of Promise Keepers is the prospect of drawing multiple generations to the AT&T Stadium event. Judge Vance Day, COO and general counsel of Promise Keepers said:
“One of the most powerful benefits of Promise Keepers is the ability for sons, fathers, and grandfathers to experience the event together. While Baby Boomers remember this with fondness, today’s millennials, who are coming into their own as husbands, fathers and in their careers, long to have the same experience with their own fathers. That’s why tickets for the AT&T Stadium event will reflect a significant discount for intergenerational groups.”
Day revealed that Promise Keepers is also introducing a new format:
“Instead of having multiple regional events, the new era of Promise Keepers will feature one massive event for the entire country each year that will be simulcast to locations around the world through the Daystar Television Network. And because men will be drawn from the entire country, the event will now consist of a session Friday night and Saturday, a concert Saturday night, and an optional day of service Sunday.”
Preregistration for the AT&T Stadium event begins June 1, 2019. Speakers and musicians will be announced in fall 2019. You can learn more about the event and sign up for email updates by visiting or on social media at
KEN HARRISON is the CEO and chairman of the new era of. Founded originally in 1990 by Coach Bill McCartney, Promise Keepers was one of the largest Christ-centered movements ever. Today, under Harrison’s leadership, Promise Keepers is calling men back to courageous and bold servant-leadership by sparking a movement that will mobilize millions of men to follow Christ into today’s broken world as changemakers for their families, churches and communities. Ken also serves as CEO of WaterStone, a Christian Community Foundation that oversees donations of millions of dollars per month to build God’s kingdom. After starting his career as an LAPD street cop in South Central, Harrison spent nearly two decades in the commercial real estate arena both nationally and internationally.
Ken has been married to his wife, Elliette, for 28 years and they have three children.
Harrison’s newest book,, is available wherever books are sold.
JUDGE VANCE DAY is the COO and general counsel of. An accomplished trial lawyer, he has tried over 300 bench and jury trials. He served as a Circuit Judge from 2010 to 2018, . Vance and his wife Mattie have been married for over 32 years and are the proud parents of three children. They live in Redmond, Oregon.